We commissioned sfa design to create three master pieces high above Hollywood and Vine. The mission, to craft living spaces unlike anything ever seen in Los Angeles, move-in ready for the future resident to step into and begin enjoying luxury living at its best. Since 1996, Smith/Firestone Associates (SFA Design) has been a leader in the international design world, lending our tastes to the most premier resorts, hotels and private residences. Directed by industry leaders Sue Firestone and Kara Smith, SFA Design demonstrates fundamental values of incredible vision and meticulous execution to create sophisticated interiors for our elite clientele, including top hotel brands and “A-Lister’s” of entertainment, sports and Fortune 500 businesses.


To further elevate the ultimate luxury experience of owning at Above The Penthouses, we enlisted enlisted BAM Luxury, a home technology firm helmed by LA-based developer Bruce Makowsky who’s mission is to exceed your expectations, to exclusively create the ultimate, customized in-residence technology packages. BAM Technology has crafted a unique approach to Luxury Home Technology utilizing the latest cutting-edge systems and world-class technology, each penthouse boasts Whole-Home Automation that integrates audio, video, lighting, shades and HVAC through a Crestron Control System, providing a seamless experience that can be accessed at the fingertip of each owner from anywhere in the world. The company only deals with the best of the best, offering high-products otherwise unattainable. With a portfolio of Los Angeles’ pent-emulate new construction homes in Bel Air and Beverly Hills, we’re excited to welcome BAM Luxury to Hollywood.


Creating architecturally stunning real estate has been  the mainstay of internationally-acclaimed sales and marketing veteran Ron Barnes.  Barnes formed PowerPlay Destination Properties California to lead sales initiatives at The Residences at W Hollywood. Barnes brings more than two decades of experience to this project and has previously led sales, marketing and development teams in such high-profile projects as Aspen/Snowmass Base Village, Icon Vallarta in Mexico, Peninsula Papaya in Costa Rica and, most recently, Promontory Club, Park City, Utah.

An HEI/GC Hollywood and Vine, LLC project. The Residences at W Hollywood are not owned, developed, or sold by Starwood Hotels & Resorts Worldwide, Inc. or its affiliates. HEI/GC Hollywood and Vine, LLC, a joint venture between Gatehouse Capital Corporation and HEI Hotels and Resorts, LLC, uses the WÆ trademark and trade names under a license from Starwood Hotels and Resorts Worldwide, Inc. This is not an offer to sell or solicitation of offers to buy, nor is any offer or solicitation made where prohibited by law. The statements set forth herein are summary in nature and should not be relied upon. A prospective purchaser should refer to the entire set of documents provided by HEI/GC Hollywood and Vine, LLC project and should seek competent legal advice in connection therewith. No view is guaranteed and views may be altered by subsequent development, construction. Design images are representative and used with permission.